Below you may find answers to the questions frequently asked by our Customers. Please "click" the chosen question to read our answer.
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1.
What is the Positioning of the Internet websites?
Positioning includes a number of activities aiming to promote the website – to introduce the website on the highest possible ranks in search results displayed by search engines, according to chosen key phrases, that is phrases describing the subject of company’s activity and its products (services). The first step towards the efficient positioning is the proper preparation of the Internet site. Our experts will optimise the site in the view of chosen key phrases and requirements of the search engines. During the optimisation they will also eliminate obstacles making it more difficult to find the site in the Internet. Due to positioning, your site will be visited more often by the internauts directly interested in your products.
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2.
When I enter the name of my company in the search engine, it appears directly at the first place. Why do I need Positioning?
Positioning is a form of promotion, which aims to encourage all those who do not know the offer of your company to familiarize themselves with this proposal. That is why when they are looking through the Internet they do not submit the name of your company, but the enter the names of specific products (services). Hence, if this is also the product of your company - be submitting the name of this product in the search engine they will see your site. Due to this kind of promotion potential Customers will certainly see your Internet service, and not the sites of your competitors.
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3.
We already advertise ourselves in Yellow Pages, telephone books and press. Why do I need an advertisement in search engines?
Advertisement in Yellow Pages, in telephone books and press is less efficient then the advertisement in search engines. The advertisement in search engines ensures that right after entering the phrase related with a given branch or a specific product or service your potential Customer will see your advertisement and may enter your official website. Besides, more and more people use search engines, when looking for business information, and not the old-fashioned forms, such as Yellow Pages or advertisement in press.
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4.
Does Sunrise System warranty that my website will always be on the first or f. ex. on the third place?
Any reliable and responsible Positioning service provider cannot guarantee this. Internet witnesses a constant movement and everyday thousand of new sites appear in the Internet. That is why it is quite possible that some day one of these sites may take the place, of which mention has been made in the inquiry. However, we are always doing our best to place the promoted site among the high ranked search results, and our Customer pays only for the positions within the first ten search results.
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5.
We are currently changing our official website. Do I need to wait with the positioning till it’s finished?
We may begin the promotion right away. When the works related with the server shall be finished, you will be able to enjoy the result – both the new site as well as high ranks in search engines, occupied by your company. During the works on your website we will gladly provide you with free, detailed guidelines related with positioning.
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6.
Can Sunrise System position my website also outside Poland?
Thanks to Positioning you may promote your services or products also outside Poland. Google browser is available in more than 110 countries all over the world. Sunrise System positions services of its Customers also in the search engines located abroad. The condition of positioning abroad is the possession of the Internet site prepared in the language of the country, where you want to promote it.
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7.
How does Sunrise System settle the Positioning service?
The position occupied by the promoted website in the Internet search engines is the sole basis for settling. We do not charge any down payments or any fees for positions outside the first ten results. We inform our Customers about the places of their website in the search engines every month, by sending them detailed reports.
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8.
Why were the "PLN 1 periods" introduced in positioning contracts?
We want the expenditures on the Internet advertising, namely the means paid to our company, originated directly from the Customers of our Customers, and they would not pose a financial burden, but only a positive sale lever. The period of 2, 4 or 6 months of de facto free positioning is a truly very good and profitable proposal, which aims to cover the costs of the advertisement only after obtaining benefits resulting from this advert. In one word, you are going to pay for our service only after obtaining durable advertising results.
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9.
What documents and data are necessary to begin the promotion of my website?
It is enough to settle with our experts the key phrases, which, when entered in the search engine will make your site appear and to select one of the three PLN 1 periods. Then we will send you the contract in a PDF file, which should be printed, signed and send to us by fax, scan or traditional mail. From the moment we obtain the signed contract our experts shall begin works on promotion of your website.
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10.
What period does the concluded agreement on the website positioning cover?
As a leader on the market Sunrise System provide not only the best effectiveness, low prices and high standards of customer service, but also indefinite-term contract which means security for our customers.
We offer 3 models of contract to suit your different needs: 2 "PLN 1 periods" for every keyword with 12 months of the fee amortization period;4 "PLN 1 periods" for every keyword with 24 months of the fee amortization period, and 6 "PLN 1 periods" for every keyword with 36 months of the fee amortization period.
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11.
What is the twin service and why does it have a negative influence on positioning?
Twin service is an additional service with a graphic and text content, which is identical or very similar to another service. Possessing a twin service or twin services may have extremely negative results as far as positioning is concerned, as search engines, and Google in particular, treat it as the so-called ‘duplicate content’, which means that the Internet service may be deleted from databases of the search engines. In this case your website will not appear in search results, even when the name of the company was submitted in the inquiry, not to mention the positioned phrases.
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12.
What is automatic redirection and why does it have a negative influence on positioning?
Automatic redirection means such a configuration of the Internet service, which results in automatic movement of the user (redirection) to another Internet service. Automatic redirection may destroy the whole work related with the positioning of a given service, and in particular in the huge amount of links directing to the positioned site. Using the automatic redirection may cause significant decrease in search results related with positioned key phrases.
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13.
When can I terminate the contract?
Every contract is indefinite in time, with 3 months of notice period. We do not tie you up into long-term contracts but, at the same time, we guarantee stable costs. As a consequence , those rules ensure our constant commitment to the highest standards of our customer service.
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14.
Can I sign an agreement for an indefinite period of time?
Positioning contract is always concluded for a previously settled period of time, that is a definite period of time. This is because our company – unlike other companies – does not charge any initial fees. Our remuneration results solely from the effect, which is the positioning of our Customers within the first ten search results. In other words, we collect our remuneration for the effects of our work, and not for the sole performance of this work.
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15.
Can we add new key phrases when the agreement is already in force?
Of course. Each of our Clients may add new phrases to the agreement. It is enough to sign an annex to the positioning agreement prepared by our experts and send it to us by fax, scan or traditional mail.
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16.
How often will I receive the positioning reports and what will they include?
Positioning reports are sent once a month. They contain four weekly partial reports. We reject extreme results from these weekly reports (the best and the worst positioning result for each key phrase). From the two remaining partial reports we calculate the arithmetic mean. If the calculated arithmetic mean shall be a number with a decimal place, namely between one price range and the other, such a result shall be automatically attributed to the lower price range – so it is more beneficial for the Customer.
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17.
Where does the price for each specific key phrase originate?
The price of a given key phrase depends solely from the competition range in the Google Web browser. Detailed prices have been included in the pricelist.
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18.
Why do you need an access to my FTP, CMS server of my Internet site?
Most of the Internet sites are created without the though about positioning them. Codes to the FTP servers give us the possibility to optimise sites in a Web browser friendly way. Additionally, this access enables us to reedit the service in the view of positioned key phrases. Each interference in the text or the outlook of your service is consulted with you and is free of charge.
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19.
What kind of discounts or special offers do you have?
Depending on what type of contract our customers choose, we offer 2,4 or 6 "PLN 1 periods", during which we only charge 1 PLN for every keyword that is already among first page rankings. The number of "PLN 1 periods" depends on how long the fee amortization period is. It is accordingly: 2 months for 12 months of amortization, 4 months for 24 months of amortization, and 6 months for 36 months of amortization.
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20.
Do you charge any down payments after signing the contract?
No, we don’t charge any down payments. We only charge for obtained results of our work, which is placing your Internet service among the first ten search results.
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21.
Is the optimisation of text or graphics on my site connected with additional costs?
All changes in the service concerning the positioning of your Internet site are introduced free of charge within the scope of the concluded positioning agreement.
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22.
I can spend PLN 750 a month for positioning. Are you ready to prepare an attractive offer for me?
Of course - we have an offer for each Customer. We can settle a maximum, non-extendible monthly payment in the agreement, which we can call your monthly advertising budget. We are ready to offer optimal phrases to be positioned for each budget. Of course, in each case we charge only for the results, not exceeding the assumed budget.
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23.
Do you offer additional services, such a site design or programming, apart from positioning?
We are a leader on the market of positioning Internet sites in Central Europe. In order to provide our Customers with the highest quality service, and in reasonable prices, we direct all intellectual forces of our company to this service. Issues related with new technologies in advertisements placed in Internet search engines are a priority for us.
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24.
What methods will you use to position my site?
Positioning services performed by Sunrise System are compliant with international ethic codes of positioning in the Internet search engines. We do not use any illegal positioning techniques.
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25.
Who can I turn to in case of any doubts or questions concerning the positioning of my service?
Each of our Customers has an appointed guardian, who will gladly answer each of your questions, erase any doubts and give advice on the best possible solution.
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26.
Why do you encourage to visit your office, and you do not want to visit my company?
We have all the possible specialist in the Internet advertisement in our offices. They are here for you. Here, we can call any expert to talk to you and provide you at any time with comprehensive answers. By visiting our office you may trust us even more and you will have a chance to see that we have our own technical infrastructure and intellectual background.
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27.
What information does the free study include?
The free study includes a number of parameters helpful in making the decision concerning the positioning of your Internet service. These parameters include, among others, the following:
- PageRank parameter measuring the current potential of the Client’s website from 1 to 10;
- the number of indexed links directing to the Client’s website;
- the number of indexed subsites of the Client’s website in the Google browser;
- the number of errors on the Internet site of the Client, according to the W3C standard;
- time, after which the Client’s Internet site shall be displayed, with the determined capacity of the link;
- the relation of the text content to the source code of the Client’s Internet site;
- weight of the Client’s website (KB);
- weight of the Client’s images (KB);
- analysis concerning the position of the Client’s Internet service in the most popular search engines in response to chosen key phrases;
- visualisation how do net robots indexing the sites in the Internet search engines see the Internet site of our Client;
- proposition of cooperation in a form of agreement.
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28.
How can I order a free study of my Internet site?
It is enough to contact one of our experts or fill in the contact form at the bottom of this page.
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29.
Do you offer discounts to the agreement?
Our offer is the best offer on the market and competitive as far as price criterion is concerned. That is why we do not offer discounts as a principle. Due to long PLN 1 periods and payments depending solely on results (namely placing your Internet site in the first ten search results) expenditures for positioning are not a financial burden, and only a positive sale lever.
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30.
How should I choose the phrases, which would be the most efficient ones?
Our experts will help you choose the best and the most popular phrases to promote your Internet site in the search engines. In order to choose the most profitable phrases, we choose tools indicating which key phrases are most often and preferably submitted by internauts in the Internet search engines.
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31.
What makes us differ from competition? Why is it worth to cooperate with the Sunrise System company?
We offer the highest quality of service. This is based on several factors. These include: professional Customer service, individual approach to every assignment, efficiency in positioning, attractive prices, extraordinary offer including several months long period for PLN 1. Competitiveness is our advantage. Payments only for the results and hundreds of satisfied Customers are a good proof of that and ensure that our company is the leader on the market of positioning services. What makes Sunrise System's services different from other companies, is that we develop individual strategies for your branch, company and website. Today, the SEO strategy should be designed in relation to competing websites. The experience we have helped us design a unique promoting services that include both technological and marketing aspects.
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32.
How can I be sure that you are an effective company?
We are a company with great experience and expert knowledge, We are willing to share all this with our Customers. We perfectly understand the needs of our Customers, we analyse them scrupulously and we find the optimal solution. Moreover, we have an individual approach to each customer and we always have time for advice, consultations and talks. This kind of partnership approach is beneficial: soon after concluding the cooperation our Customers will clearly see a significant growth concerning the position of the company’s site in Web browsers.
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33.
Can I conclude the agreement only for the positions 1-5?
Unfortunately, it is impossible. Our model for charging fees only for the results of our work is really extremely attractive. We guarantee the place in the first ten search results, because it is the most beneficial option for your company - more than 80% of all people using the Internet browsers hit the first ten search results.
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34.
Can I reconstruct the service during the positioning service?
Of course - however, this requires previous settlements with our experts, in order not to cause the decrease of previously obtained positions. During the reconstruction works concerning your service we will gladly provide you with free, detailed guidelines as far as positioning is concerned.
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35.
What engines do you submit to?
We make sure your pages are indexed at Google, Bing, and Wirtualna Polska. These databases account for almost all web searches. Onet.pl and Interia.pl are powered by Google, which means that your website will be additionally indexed at these search engines with no extra payments.
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36.
What is a no set-up fee program?
No set-up fee program means that our customers are charged 0,00 PLN for the initial positioning services of their website.
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37.
Why is the indefinite-term contract beneficial to me?
In the world of search engines competitiveness of particular keywords changes every day, and so does the cost of the marketing strategy. But, once you have signed the indefinite-term contract, you can be sure that the prices will not be raise - we guarantee stable costs.
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